Homemade Commercial

[JackSpratts]

Homerun

One of the really fine pleasures to be had these days is in the technical ease with which artists can now commit their ideas to form, whether music or movies, and share them with the world. That it changes everything in the creator-corporation equation and obviates 100 years of Intellectual Policy laws is not in dispute, outside of The Hague and Washington that is. It's wonderful. One thing that's caught me by surprise is the extent people will go to express themselves, and the work and passion they’ll apply, even if the object of their affections is a company or product. Love takes many forms, and I try not to judge but to enjoy.

Here’s a paean to a product. The artist is George Masters and the goods are Apple iPods. It’s a homemade commercial, but it’s perfectly done and as good - or better - than what's on TV. So the next time you’re cornered by IP attorneys telling you we have to stop the commercial-blocking feature of DVR’s to save free TV, tell ‘em it’s not necessary; if the products are good enough to deserve commercials we’ll make our own thanks, and show them this.

- js.