Interesting Thoughts on Net Music publishing

[Snarkridden]

Did anyone see this?

It's rather long, so I'll post a link to it, to save download time here

http://www.pbs.org/cringely/pulpit/pulpit20021205.html

Snark... (I'm still alive, just busy)

[JackSpratts]

SNARK!

[JackSpratts]

...good to see you m8.

- js.

[JackSpratts]

Cringely's always interesting, thanks for the link, hope things are good.

- js.

[TankGirl]

Hi Snark and thanks for the link - a good follow-up to a good essay (discussed also here).

from the story:
What if you were at a party and really enjoyed the selection of music. Your host could e-mail you their "play list". The play list would not contain the actual music, but would be an intelligent file with links to the music source. You could surf it, pick the songs you liked, and build your own mix.

Hash number based content links and related websites have been part of the p2p scene for a good while. The suggested scenario is of course possible with the same technology but in real world the guest would probably prefer to hook up his/her iPod to the host's computer and copy not only the music played in the party but a couple of gigabytes more....

- tg

[SA_Dave]

Hello all!

The article raised some interesting points about customisation, word of mouth and personal interaction and hinted at the power that fan-communities have when in direct collaboration with the artist.

Whatever the connection, affinity groups create themselves, and the key to marketing to them is to identify the group and learn how to share the communication channel they are already using.

That sentence really stood out for me! Like-minded individuals tend to gravitate towards each other and further propogate their ideas and values. Community-based p2p truly has the potential to accomodate both the needs of the artist and the fan; and provide a reliable, user-influenced distribution channel and publicity forum that is entirely immune to any corporate interests!

[TankGirl]

Originally posted by SA_Dave
Like-minded individuals tend to gravitate towards each other and further propogate their ideas and values. Community-based p2p truly has the potential to accomodate both the needs of the artist and the fan; and provide a reliable, user-influenced distribution channel and publicity forum that is entirely immune to any corporate interests!

Precisely, Dave!

Where should an artist be, how should she connect, what should she do to be heard and found at the age of p2p? The answer is so obvious: she should be right there among her fans, on the same p2p networks, same p2p groups, being their friend and one of them; providing the freshest original high-quality rips; streaming out an occasional live performance from a living room or from a stage; inviting fans to the concerts; selling genuine fan items for a fair price; etc.

Some artists are already taking their first experimental steps to that direction: being present on p2p networks, sharing openly their new production etc. And some p2p developers are similarly taking their own first steps to implement a socially more advanced p2p environment where such group interactions and artist-fan bondings can take place naturally and easily. The way to go.

- tg