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Old 18-11-02, 02:45 PM   #1
Wenchie
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Default Copy-proof CD is 'self-destructive': ACA

Karen Dearne
November 19, 2002

SELLING music CDs that cannot be copied digitally is a bad move by an industry that seems to be intent on self-destruction, according to the Australian Consumers' Association.

Robbie Williams' new release, Escapology, yesterday became the first copy-protected CD to make its appearance in Australia.

ACA IT policy adviser Charles Britton said the music industry's approach was shortsighted.

"Trashing the consumer's ability to do what they want with the music they buy is a really good way to alienate customers," Mr Britton said.

"The industry is confronting falling sales - or at least a perception of falling sales - and like a lot of misguided people they see a technological problem and solution when in fact they've got a management and market problem."

Escapology is being sold without a visible warning that the disc cannot be copied.

The distributor, EMI Music, is bracing for returns by customers who think they've bought a faulty copy.

The industry said there would be no problems playing the protected CDs, and "we've just to hope that's the case, hey", Mr Britton said.

Customers will no longer be able to burn a back-up or second copy for use in the car or kitchen CD player.

"It's crazy. On one hand the industry is vigorously promoting things like hard disk players, so you can put all your CDs on a card to play in the car," he said. "But at the same time you've got another part of the industry saying: 'Don't. You can't listen to it on these mechanisms at all. Stop it or you'll go blind.'

"Once again they're confining their marketplace.

"They're saying: 'Buy it on our terms or leave it, and we're not going to tell what our terms are when you buy it.'

"Walling yourself off to the few people who still buy CDs won't do a lot for the popularity of the artist either - it's a career-limiting move, as they say."

Mr Britton said the industry was wrong to claim that rising sales of blank CDs represented huge losses to the industry. "It has been well argued that it's inappropriate to claim every copied piece of work as a lost sale," he said.

"There's never any countervailing valuation of the free advertising or sampling that then leads people to buy a CD."

Mr Britton said there were questions over cost structures that led to such high prices for music CDs.

"It's time the industry adjusted to the marketplace," he said.

"If you sell your product at a price that renders the alternatives less appealing, you'll get more sales and survive in the marketplace."




news.com.au
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Old 18-11-02, 06:09 PM   #2
theknife
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Quote:
"They're saying: 'Buy it on our terms or leave it, and we're not going to tell what our terms are when you buy it.'
The recording industry seems to think the Australian music consumer has no choice.

Foolish mortals
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Old 19-11-02, 06:46 AM   #3
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Quote:
Originally posted by theknife
The recording industry seems to think the Australian music consumer has no choice.

Foolish mortals
Fools indeed. Anyway, as the labels seem quite determined to push 'copy protected' CDs into the marketplace, the quality of ripping becomes an even more important issue than it is now. If analog signals need to be used in the process, it is important for the ripper to have a top quality sound card and a good understanding of sound levels etc. You can certainly rip anything you can listen to with your stereo but 'copy protection' may reduce drastically the number of people capable of providing quality rips.

- tg
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Old 19-11-02, 09:26 AM   #4
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even as we move further into this digital world of ours, the inner workings of the recording business still rely heavily on advanced and sophisticated analog devices to capture and modify initial musical signals. the companies that manufacture the devices (compressors, expanders, de-essers and a host of other very common but indispensable processors) will no doubt find a very ready and welcoming market waiting for them should the need arise to roll out consumer versions.

note to riaa: there's nothing like forcing your customers to take crash courses in every aspect of your business, in this case distribution and recording - so your members can watch their services become even more irrelevant even faster than they already are. nothing at all.

work with me baby.

- js.
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