Italian ISP Inks Deal With KaZaA

[JackSpratts]

By Wendy Brewer
PC Advisor (UK)

Italian-based ISP Tiscali SpA today announced a partnership deal with music-swapping site Kazaa in a bid to promote its broadband services.

Under the deal, Kazaa, owned by Australian-based Sharman Networks Ltd., will promote Tiscali's broadband services via its Web site. In return, Tiscali will pay Kazaa a bounty for each subscriber who signs up from its site, though how much this will be is undisclosed.

"The killer application for broadband is peer-to-peer services. Downloading music via a dialup connection can take hours," said Mario Mariani, vice president for access and media business at Tiscali. "This is a simple distribution deal. We feel that most peer-to-peer users will switch to broadband soon anyway, so we are just encouraging them to opt for our services."
http://www.idg.com.hk/cw/readstory.asp?aid=20020925001

that last quote just about says it all.

- js.