Adverts between websites...??? - P2P-Zone

tambourine-man · 03-02-04, 04:34 AM

TV-style adverts arrive on web
By Tracey Logan
BBC Go Digital presenter
Content edited.

Net users may have to get used to watching TV ads between web pages, if trials currently under way on high profile websites are successful.

The new video ads are being tested on 15 sites over the next five weeks. They are the result of a collaboration between online ad developers, Unicast, and software giant, Microsoft.

Most people have got used to filtering out the sales pitches in the search for useful information. But 30 second-long TV ads that appear at random whenever you click on certain websites, will be harder to ignore than pop-up ads.

Unicast's Video Commercial is a full screen online ad format that plays a 2MB, 30 second, broadcast quality video, regardless of connection speed. The format is based on Microsoft's Windows Media 9 Series and uses Unicast proprietary pre-cached technology.

Read more...

03-02-04, 04:34 AM	#1
tambourine-man BANG BANG BANG (repeat as necessary) Join Date: Aug 2003 Location: Soon to be elsewhere Posts: 1,327	Adverts between websites...??? TV-style adverts arrive on web By Tracey Logan BBC Go Digital presenter Content edited. Net users may have to get used to watching TV ads between web pages, if trials currently under way on high profile websites are successful. The new video ads are being tested on 15 sites over the next five weeks. They are the result of a collaboration between online ad developers, Unicast, and software giant, Microsoft. Most people have got used to filtering out the sales pitches in the search for useful information. But 30 second-long TV ads that appear at random whenever you click on certain websites, will be harder to ignore than pop-up ads. Unicast's Video Commercial is a full screen online ad format that plays a 2MB, 30 second, broadcast quality video, regardless of connection speed. The format is based on Microsoft's Windows Media 9 Series and uses Unicast proprietary pre-cached technology. *Read more...* __________________ "Simply stated, there is no doubt that Saddam Hussein now has weapons of mass destruction" Dick Cheney - August 26, 2002 "I did not authorise the leaking of the name of David Kelly. Nobody was authorised to name David Kelly. I believe we have acted properly throughout" Tony Blair - July 22, 2003

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