Quote:
Originally posted by TankGirl
If there is a limited channel to buy attention on a p2p network (in the form of search results) and if it also proves out to work, it will be quickly saturated.
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correct. however, that's the thing with p2p systems -- they are pieces of software, which means advertising can - theoretically - be incredibly flexible.
so instead of bidding for a general ad slot that would reach all the users on the system (ie, a tv-style ad), the band/publisher could target only those 0.1% of people (based on communities, explicitly declared interests, existing collections, etc.) that are likely to be interested in their music/films/etc. which should be affordable for anyone.
note that such ad-tailoring needs not to have the privacy issues associated with targeted ads either, because all ad personlalisation can be done locally.
- jaan