Quote:
Originally posted by jaan
i have to disagree. paper ads are generally used to get a message to general public, not to particular organisation. there are infinitely more effective methods to do what you are suggesting their intention was.
my guess is that it was just an ad for the magazine, formulated in the way to resonate best with their audience.
i don't necessarily disagree with the rest of your analysis though.
- jaan
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in the us jaan there are two or three papers that companies use for so-called inter-corporate advocacy advertising. the washington post is one, the wall street journal is another but by far the most important is the new york times, where this ad ran.
if you look at their demographics (something rolling stone knows a bit about) and compare rs to the times you'll see immediately the two share few readers. if rs wanted to impress their own audience they just dropped about a hundred grand down a black hole. if however they wanted to get the attention of corporate america - including executives, investors, lawmakers and opinion leaders - they hit a home run.
- js.