Quote:
Originally posted by jaan
correct. however, that's the thing with p2p systems -- they are pieces of software, which means advertising can - theoretically - be incredibly flexible.
so instead of bidding for a general ad slot that would reach all the users on the system (ie, a tv-style ad), the band/publisher could target only those 0.1% of people (based on communities, explicitly declared interests, existing collections, etc.) that are likely to be interested in their music/films/etc. which should be affordable for anyone.
note that such ad-tailoring needs not to have the privacy issues associated with targeted ads either, because all ad personalisation can be done locally.
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This approach sounds very reasonable for a commercial one – but then you are clearly a very reasonable person and understand also the community point of view,
jaan.
On the other hand those who decide marketing policies tend to treat p2p communities as commercial target groups only, and the results are what we have seen so far: loads of intrusive spyware and adware pushed to people’s computers with no respect for online privacy. Kazaa, as we know, is one of the worst examples.
If paid search results are used, I think the minimum requirement is to make it clear to the user which results are paid and which originate from the community. Paid results are just one form of advertising, and advertisements should not be disguised as something else. Another important thing is that there should be no blocking of search results from the community due to commercial interests. For example, if a promoter wants to push some works of artist X from her servers, the community members should still be free to share to each other whatever stuff from artist X they happened to have.
- tg
