BBC launches online clips archive
Wednesday, 3 March, 2004
From: BBCi
Thousands of clips from BBC radio and TV factual programmes will be free to download from the internet this autumn, the BBC has announced. The clips, of up to three minutes, will include natural history footage and be available on the BBC website. The service is the first stage of the Creative Archive initiative announced by former director general Greg Dyke.
If the service proves popular after 18 months, it will be extended across all genres of BBC programmes.
Ashley Highfield, head of BBC new media and technology, announced the launch on Wednesday, saying: "This is the BBC taking an innovation risk, but a risk that will add to the creative capital of the UK as a whole.
"It's all part of the BBC providing public access to its sound, television and film archives in a way that appeals to the new generation of media consumers."
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