Quote:
Originally posted by Marius
The BBC's copyright material is its single most valuable asset. There's no way they'll "open their archives" for all and sundry to download for free.
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The BBC's funding and revenue is derived from the viewing public, both directly through taxes, merchandising etc. and indirectly through advertising. This is a good PR move and the "loss leader" business model does have the potential to drive sales in other areas eg. dvds, customised subscription services, wireless services? etc. The people have already paid for the content. Giving it away may create more
paying customers.
