the new york times has been doing something like this for a while, changing the site experience, and not for the better. it obviously stops your surfing cold. they do provide a way to shut it off but it's a tiny skip button in the upper right and clicking doesn't stop the ad immediately, it takes a few seconds to end it and load the requested page. but who knows how long they'll include a skip feature, even one that's marginally effective.
if a lot of sites do this then flying through web pages as fast as your connection allows will be history.
- js.
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