Hello all!
The article raised some interesting points about customisation, word of mouth and personal interaction and hinted at the power that fan-communities have when in direct collaboration with the artist.
Quote:
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Whatever the connection, affinity groups create themselves, and the key to marketing to them is to identify the group and learn how to share the communication channel they are already using.
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That sentence really stood out for me!
Like-minded individuals tend to gravitate towards each other and further propogate their ideas and values. Community-based p2p truly has the potential to accomodate both the needs of the artist and the fan; and provide a reliable, user-influenced distribution channel and publicity forum that is entirely immune to any corporate interests!
