[Malk-a-mite]

http://www.prorec.com/prorec/article...256C2E005DAF1C

"Over the past few years, record labels have increasingly attempted to dictate to the artist and producer the target volume level of the CD. For some reason, record labels have it in their head that “LOUD” equals good, and therefore, “LOUDER” equals better. Not caring to understand even the basics of audio, these morons simply demand more volume (typically from the mastering engineer) and really don’t understand – or care – about the consequences of their demands."