I just downloaded a free sample with their software and then stripped the DRM using FairUse4WM. This won't work for the games they sell, but for their music, movies, and TV it should do the trick. Since they're planning on offering movies for purchase and for rental, using FairUse4WM will let you pay the rental price for a permanent copy.
So, 100 songs or 10 albums for just a dollar, DRM free.