Do you remember the just-add-advetising idea ?...
On the old speak out forum, back in the days we were gathered around in Napster's forum, people and newbies kept saying that simply adding banner ads in P2P could save Napster. Well, more than one year later, Vivendi is now *actually* thinking about this...
http://www.wired.com/news/mp3/0,1285,48517,00.html
Opinion, anyone ? 
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