Geez, if you're going to spend that kind of money get a Nomad with a car kit. These guys are morons.
But they're playing the odds. In the future all cars will have 128Kbps internet connections. That means it will take about 4 1/2 hours to transfer a 74 minute CD. The SimpleFi will be way faster than that. If people decide that they prefer wireless transfers over physically connecting the player (and tha't a pretty big if) then the SimpleFi would be the way to go. But I think by that time most personal computers will be extremly portable and they'll interface with car stereos, or any stereo for that matter.
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