Soon the Internet will be like a pie with slices belonging to corporations. The the ISP's will stop being service providers and will become content providers. And since most of their business will come from other companies most of that content won't be very useful the the individual net surfer
Most of your search engines are this way already. If I find the article on what percentage of the WWW that the searchs for each of the top ten actually search I'll post it. If I remember right the highest was 17%.