Paying $ 10-20 for below VHS quality is not a viable option.
You can go see the actual movie for less than $ 10, and pay less than $ 20 for the actual DVD, and a New Release DVD is rented for $ 2 for one day.
Paying $ 10-20 would be viable if you can apply that payment towards the purchase of the DVD when the title is released, minus maybe $ 2 for the preview viewing.
And don't forget narrowband will still be a majority for the foreseeable future.
Just imagine a medium quality download at 7 kb/s tops.
Unless a creative middle of the road approach is found (and viably funded), most people (read 50% +) will find paying for content in the net unattractive.
I've amassed 2600+ bookmarks since 08/2000 when I bought this system, and there is nothing in there (content-wise) I would pay to get it.
I'm not saying NO, but I believe in heavy discrimination before parting with heavy sweat (Miami, remember?) earned money.
And those interested better listen the sound of this lone hand clapping...