Quote:
Originally posted by jaan
however, on a more serious note, associating your music with keywords your potential fans are likely to use sounds to me like a great way to expand your audience. not to mention that p2p systems are in pretty much unique position to do such marketing, which will no doubt take even more effective forms as the technology matures. think of creating worldwide p2p communities based on musical taste, and using their help to spread the word about upcoming bands they are all likely to appreciate....
|
In theory, yes. In practice NO.
Why ? The placement costs money. It's only a matter of time before some non-anally retentive label realises that this is a great way of getting their next stars known to one and all...and they have something that the struggling artists don't have : A budget.
Even in the early 80s, when Mute Records was a relatively struggling indie label, I'm sure they'd have had no problem with paying vast amounts to push Depeche Mode, if they felt it was a viable option.
Let's face it, back then a lot of record labels happily gave their work to pirate radio stations, even though they realised a lot of pirate listeners probably taped whatever was broadcast. I know I did.
Market forces will simply mean that we'll end up with commercial concerns (i.e. record labels. Even just one minor label with some serious cash will wreck Kazaa) pushing their stuff via the still illicit p2p methods.
It sounds a bit wacked, but I can see it happening.
What better way to control p2p - if you can't do it through force, or through the courts...do it through waving a huge wad of cash at the developers ?