Homemade Commercial
Homerun
One of the really fine pleasures to be had these days is in the technical ease with which artists can now commit their ideas to form, whether music or movies, and share them with the world. That it changes everything in the creator-corporation equation and obviates 100 years of Intellectual Policy laws is not in dispute, outside of The Hague and Washington that is. It's wonderful. One thing that's caught me by surprise is the extent people will go to express themselves, and the work and passion they’ll apply, even if the object of their affections is a company or product. Love takes many forms, and I try not to judge but to enjoy. Here’s a paean to a product. The artist is George Masters and the goods are Apple iPods. It’s a homemade commercial, but it’s perfectly done and as good - or better - than what's on TV. So the next time you’re cornered by IP attorneys telling you we have to stop the commercial-blocking feature of DVR’s to save free TV, tell ‘em it’s not necessary; if the products are good enough to deserve commercials we’ll make our own thanks, and show them this. - js. |
That's awesome. That person is really talented, I wouldn't be suprised to see it bought. I also wouldn't be suprised to see Apple take legal action for using their trademark.
Thanks for the link, JS |
Quote:
so what's to stop a company from making a commercial that's libelous to a competitor's product, and hiding behind an anonymous p2p guerilla marketing campaign? not much atm. companies as invisible trolls so to speak. while a change is long overdue in the whole symbiosis between capital, marketers and media conglomerates and i won't be shedding any tears if someone makes commercials excoriating mcdonalds, toyota or the nra, or a million other soulless parasites - as a matter of fact i'd welcome them - the thought of such viral campaigns is sure making big business nervous...but hey, that alone's a positive development. ;) - js. |
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